London, October 22^nd 2018 – Challenge Advisory is delighted to announce that Venkat Maroju, PH. D.; CEO of SourceTrace Systems will be speaking at AG 4.0 in San Francisco from 14-15 November 2018.

Dr. Maroju will be speaking on the “Food safety, traceability and transparency in the supply chain” panel, where discussions will concentrate on investigating the main methods to trace products back such as blockchain technology as well as assessing its benefits and role in the traceability and food safety debate.

Venkat is CEO SourceTrace Systems – a company that has become a global leader in providing software solutions to agriculture and allied sectors. The use of these technological solutions has made the agriculture value chain sustainable, transparent and equitable – thus empowering more than 600K smallholder farmers in developing countries. Venkat had been invited to speak at international conferences such as UN Forum for Business & Human Rights, World Bank, USAID, Global Forum for Innovations in Agriculture (GFIA), ICT4D, TiE StartupCon, Sustainatopia, Agriculture Leadership Summit, Development Dialogue and he also spoke at universities such as MIT & Harvard.

Speaking of Agriculture 4.0, Dr. Maroju says “Producing enough food for growing population while ensuring the ethical production in order to minimize the environmental impact on the planet and equitable treatment of farmers is one of the major challenges of our generation. SourceTrace considers this as an important global issue to address by bringing the latest technologies to the first mile of agriculture, we not only consider this as a great opportunity for social impact but also a large market opportunity for building a viable business.”

With the help of the Agricultural Supply Chain, Challenge Advisory have built strong insights into how digitalization can be integrated into US agriculture. The mission for our Agriculture 4.0 workshop is to help farmers better engage with the latest technology available in the market and present a wide range of solutions for the modern farmer.

To address these challenges, we have developed the AG 4.0 workshop, a programme designed around bringing key stakeholders from throughout US agriculture together to tackle the most pressing issues in relation to the stability of the market.

To find out how this will be achieved, and how you can be involved, follow the link below:
www.challenge.org/ag40

About SourceTrace Systems

SourceTrace Systems specializes in agriculture software mobile applications for developing economies with a primary focus on sustainable agriculture and empowerment of smallholder farmers. SourceTrace farmer centric mobile applications help manage the agriculture value chain all the way to the last mile to enable smallholder farmers participate in global markets. SourceTrace mobile applications are scalable from small co-operatives, farmer producer companies to large agribusiness corporations and government agencies working in the sustainable development sector.

SourceTrace mobile applications provide complete visibility from field to market and tracks the value chain at the source – even in remote, low bandwidth environments. eService Everywhere (ESE™) helps to capture all interactions at the touchpoints of the smallholder farmers at the field level for enhanced traceability and improved accountability of the value chain.

SourceTrace Systems ESE™ platform sets the industry standard for mobile applications in remote and low-bandwidth environments by successfully deploying in three continents. Real time information allows management to increase operational efficiencies and reduce costs and contributes to “smart” agriculture and incentivizes smallholder farmer organizations to embrace technology and increase their production.

About Challenge Advisory

Challenge Advisory LLP is a multi-sector strategy consultancy. We partner with disruptive and innovative organisations to provide revolutionary solutions to their most pressing challenges.

Media Contact:

Maria Onofrio
Project Director
Challenge Advisory
monofrio@challenge.org